During the pandemic, travel has become a challenge for many of us. Customers may not be willing to open their doors to suppliers in an effort to keep essential workers safe and able to continue production. Many of our customers are working from home.ย 

In this session, Kelly Lawrence & Dan Adams will share research on the key growth drivers to focus on to deliver results. Next, theyโ€™ll share tips for how to engage customers with virtual interviews (Virtual Voice of Customer) necessary to guide your growth efforts and keep them engaged throughout the innovation process. Theyโ€™ll then facilitate a discussion for participants to share their growth challenges and learn from one another.

Youโ€™ll learn:

  • Key growth drivers
  • Best practices
  • How to conduct interviews to uncover unmet needs
  • 10 advantages of โ€œVirtual Voice of Customer8 tips for becoming a Virtual Voice of Customer pro.
  • How to recruit customers to speak with you

Participants will receive a copy of

ยทย  ย  ย  ย AIMโ€™s new research paper, Virtual VOC

ยทย  ย  ย  Lawrence Innovationโ€™s research paper: Maximizing ROI On Discovery Research With Custom Market Insights Reports.

Kelly Lawrence has taught numerous professionals how to accelerate new business development. Kelly is the Founder and CEO of Lawrence Innovation โ€“ a business growth advisory, a coach for The AIM Institute, an associate consultant for Smithers and a subject matter expert for Cleveland SCORE.

Kelly has helped innovators around the world deliver significant new business results through both pivots and innovation. Her growth portfolio includes starts-ups, small businesses and Fortune 100 giants: Berkshire Hathawayโ€™s Lubrizol & Fortune Brandsโ€™ Moen.

Dan Adams is the Founder and President of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame.

One of the foremost experts in B2B innovation, Dan has taught B2B professionals in every region of the world in hundreds of workshops. An award-winning speaker, he has lectured at Whartonโ€™s Executive MBA program and other North American & European universities, and is a popular industry keynote speaker.
When: 7 April, 16:30 CET/10:30am ET/7:30am PT for 90 minutes

This is a monthly training session, normally only available for members with a Premium Pass. We have a limited number of seats available for members with a Basic Pass, Content Pass or Expert Pass.

Apply to join by sending a DM or email to Hans Balmaekers via hans@innov8rs.co

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