Trending Topic Talk with Paul Hawkins Chief Combobulator at Crazy Might Work
Great businesses begin with a great value prop and this session will share some insights on how to create a value proposition that truly captivates your customers. Using insights from social neuroscience, we will expand on Alex Osterwalder’s Value Proposition Canvas to explore the real reasons that customers will buy your service.
Paul’s company works with leaders in health, government and across various industries to solve wicked challenges in ways that are, quite literally, ‘DisruptivebyDesign®! The approach incorporates systems and design thinking, appreciative inquiry, anthropology, social neuroscience and even game design! The firm has been twice nominated as a finalist in the MyBusiness Innovator of the Year awards, and a finalist in the NSW Chamber of Commerce, as well as the ‘Talent Makes Future’ awards, hosted in China.
This session is part of Innov8rs Connect. Get your pass here.