Rob Aalders

Empowering Innovators for sustainable impact
I believe change is made by the changemakers. They need to be empowered to make a massive movement and transform the world into a better place.

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Senior Lead Coach


We provide a scalable methodology which helps corporates create continuous growth. We implement an entrepreneurial mind-, skill- and toolset that empowers established organisations to build new ventures in order to drive future growth. The core of our methodology is lean iteration. The faster we can iterate your experiments, the faster we can learn & find the right product features & understand the market.

We build the product and business ventures of the future within 12 months. We validate ideas and bring them from 0 to first sales in retail and online.

It’s our mission to create sustainable growth for our clients and since 2010 we have co-launched more than 250+ corporate ventures. Our clients? Global corporations in the FMCG-market, professional services and many more.


You will have the unique opportunity to contribute to our diverse portfolio: from Corporate Accelerator Programmes and Scaleup programmes to Executive Board sessions. As a Senior Innovation Programme Manager/Corporate Startup Coach you will work closely with corporate startup teams to unlock new growth opportunities and products.

Activities include:

Lead an agile startup team for business impact

● You lead your corporate startups teams to turn an opportunity space into a real product within 13 weeks.

● You are in the driving seat of creating clear milestones, validation strategy and rhythm

● You challenge and empower the corporate startup team to think bigger and beyond their traditional channels and formats.

● You ensure the team hits the milestones with speed and quality.

● You manage team dynamics to achieve impactful results Practice and preach Lean Startup to build a scalable venture

● You present Lead Startup principles in compelling workshops and pair it with direct application

● You are able to balance the daily priorities with the ultimate goal of building a scalable and profitable business proposition.

● You build and prioritize RTM strategies in retail and e-retail

Ground yourself in the Consumer needs and journey

● You are the expert in quantitative and qualitative consumer research. You know how to carry out interviews, surveys. You can identify Jobs to be done, create personas etc.

● You link new consumer insights to a tangible business impact.

● You advocate for pivoting where needed guided by the data.


● You have 7+ years of experience in Ecommerce, innovation consulting or startups.

● You have a successful track record of building new products from zero to one.

● You are fluent in the Lean Startup toolbox. You know when to use which tool and canvas.

● You are data-driven.

● You can apply first hand different traditional and innovative consumer research methods.

● FMCG experience is a plus.

● You are highly organized and know how to prioritize.

● You are flexible and adaptable. You like working in pressure cooker projects.

● You are fluent in English (Dutch is a plus).

● You are a great team player, but also able to work on projects independently.